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P&G Goes for Gold with U.S. Olympic Athletes

Baver, Belbin, Flowers and Vonn align with beauty brands

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By: TOM BRANNA

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Procter & Gamble (P&G) announced a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver, Canada. This announcement comes shortly after P&G and the United States Olympic Committee (USOC) announced a 17 brand marketing partnership, across five USOC sponsorship categories for the 2010 and 2012 Games. U.S. Olympians included in the partnership are: * Allison Baver – U.S. National Champion, Short Track Speed Sk...

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